How to Thrive in the Age of Amazon: A Guide to Building Digitally Native Vertical Brands

(This is the first in a series of articles I am publishing on building “Digitally Native Vertical Brands” for Total Retail. The articles will highlight strategies to thrive in a 21st century retail environment using Agile customer acquisition, A maniacal focus on customer experience, a mastery of digital communication, personalization and controlled distribution)