Building Digitally Native Vertical Brands by Redefining Value

Back in the 1970s, opening holiday gifts was an emotional minefield. Would this toy work? Chances were high that at least some would be duds. Back then, lots of cheap toys (and other goods) came from faraway lands still figuring out how to consistently make good things cheaply and in large numbers. As one of those 1970s kids, I made allowances for the misfit toys, especially if they came stamped with something like “Made in Japan.”